Thursday, April 23, 2015

Are you an Angel? I'm NOT

Normally I would relish in the phrase - "Don't come for ME and I wont come for YOU."  However, when it comes to the Lane Bryant #ImNoAngel Marketing Campaign, I'm all the way loving the shade.  It's so classy and trashy all at the same time and BOY did it give me life. 

So, if you haven't already heard, here's the rundown.  Earlier this month, Lane Bryant launched a new marketing campaign called #ImNoAngel.  The campaign takes a direct jab at the highly glorified Victoria Secret model known as an Angel.  We all know what an Angel looks like, she's a size Double ZERO, has the highly coveted and very unattainable thigh gap, perfect hair, flawless skin and a man's "wet dream".  Not only did Lane Bryant erupt on social media for the look, style and creativity of this genius marketing campaign but they created conversation and awareness about body image in the United States and beyond.  And for me it was a total WIN-WIN.  This campaign was not just for the BBW's or as I like to refer to us...BBB's...this message was for anyone that does NOT look like a Victoria Secret Angel.  Well in that case, #ImNoAngel is for 99.9 percent of the women on earth. 

I was so in love with the video I just kept watching it over, and over and over again.  To be honest, I think I was just happy to see women with the same assets as me.  YES, I'm referring to the bottom belly pouch, back rolls and stretch marks.  Lane Bryant made a big, bold and beautiful move and I'm Loving it.  Check out the commercial here...and don't be afraid to watch it over, and over and over again.  I won't judge ;)

Also checkout their "Plus is Equal" commercial.  I'm in LOVE!!!

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